This Logo is a combination mark. It consists of a pictorial mark which is a clear presentation of a simplified ear with a hearing aid device, and a wordmark representing the name of the website. The colors used are black and orange. Black is used as a base to ensure simplicity, elegance, and the strength of the message. Orange comes in as a “controversial” element to spice up the message. Used only to accentuate the logo, with its vigorous energy and optimism it draws attention to the logo and prompts people to act.
The color scheme
The rest of the website features less color black (used only with fonts) and more white. White is used as a clean background which makes the products sold on the website clearly visible to their finest detail. Apart from the two colors, Express Hearing Store includes turquoise and deep green. Both of these are meant to relax. In addition, the deep green also does an excellent job at accentuating the borders of the pages and providing clear structure.
RGB (64, 175, 165)
rgb (42, 67, 68)
rgb (240, 156, 65)
Express Hearing Store is a simple-to-use e-commerce website. It focuses on user experience and not testing the patience of its target audience. The main menu is quite simple and it features only the top offer, products, frequently asked questions, and a way to contact the support team. There is also a quick search button, a create an account CTA, and a shopping cart to make current balance visible at any time.
Another way the use of the website is simplified is by the fact that purchases can be made without an account so no need for logging in if one doesn’t want to. The create account option is however quite helpful for returning customers.