The logo combines colors blue, green, and white which are the most relaxing colors of the spectrum. When finances are at stake, it is important to stay calm, think clearly, and feel secure. This is exactly what the three colors offer. The chart symbol used as a part of the logo represents the exchange.
The color scheme
Following the color pattern of the logo, the website also uses several shades of blue as the dominant color, combined with white/grey and accentuated by green. Apart from the implementation of the color psychology in hopes to achieve the effects as described in the logo section, the colors were also chosen in order to get the best type of background for presenting the content of the website clearly. This way, the pages do not look too “busy” and viewers are less inclined to navigate away from it.
RGB (67, 179, 229)
rgb (30, 35, 53)
rgb (119, 152, 39)
The purpose of the homepage is to update those who are already involved with the platform and educate those who are considering it. It focuses on well-organized visual elements, vividly outlining transition from one section onto another. The visual elements are accompanied by copy which lists key points of the purpose of the platform, as well as further elaborates into some of the sections.
Each of the pages shares a similar trait, they are all very concise and focused on informing and educating. The pages which talk about FX1pro services present the accounts available, the advantages of the platform, and give details on each of the services. However, a lot of the focus is on education so there is a lot of information about the cryptocurrencies and crypto exchanges in general. Each of the pages starts with the main idea and evolves to show all of the major points involved in it.