When it comes to the logo, it could be defined as a combination of a lettermark and a wordmark. The main theme is industrial deafness, which is generally abbreviated as ID and it has been done for the purposes of this website/app. The ID was combined into a handsome lettermark, accompanied with a wordmark “testing” to indicate what the app is all about. The sign is memorable, yet clear and leaves no doubt about the purpose of the website. Pink, blue, and white are used on a dark background to stand out from the rest of the page, yet be in sync with the general color pattern.
The color scheme
The color scheme used is less than aggressive. The main background is of a light shade of blue which is close enough to white to make dark letters stand out, and just not white enough to make even white objects stand out with a s light use of borders. The said borders and CTA buttons combine shades of pink. Azure blue is used as another color to draw attention to objects on a page.
RGB (239, 34, 88)
RGB (13, 43, 71)
RGB (9, 109, 255)
The website consists of four pages required for the app to serve its purpose. The first page is a questioner which provides some insight into the background of a visitor’s relevant employment history. The second page is a volume test and a set up. Page 3 is the test itself accompanied by audio and written instructions. Page number 4 is designed to collect the very basic contact details of the website visitor. The app has to be as easy to use as possible which explains the simplicity and the minimalist approach to the design.